Infinity Editing - Planning - Editing, Writing and Project Coordination.

Home

Creative Roadmap

Services

Portfolio

Testimonials

Meet Jennifer

Creative Roadmap

Visioning

Planning

Delivering

Follow Up

Top 10 Reasons to Hire an Editor

1. Time Savings
An editor can quickly organize a communication piece for optimal flow and readability, freeing up your time to do what you do best.

2. Fresh Perspective
You could be too close to your product or service to see additional key benefits. A good editor will identify and then communicate these effectively.

3. Thinking Outside the Box
An editor can identify other words that can be used to describe your company and engage your audience.

4. A Quick Study
Getting up to speed quickly on virtually any subject is the hallmark of a good editor.

5. Good Listener
A good editor will do more listening than talking to pick up on key words, phrases and ideas that can then be captured in your content.

6. Targeting Your Audience
An editor will consistently communicate the key words and phrases that will attract and maintain the attention of your audience.

7. Removing that Sinking Feeling
You know that feeling you get when a mistake is noticed after the piece is printed or published to the web? An editor’s keen eye for detail can help take care of that!

8. Understanding Your Business
When an editor comes to truly understand your business, the creative possibilities are virtually endless.

9. Fact Checking
Calling the phone numbers, adding up the figures, checking permissions and sending test e-mail messages are all part of an editor's checklist of things to do – so you don’t have to.

10. Adding Simplicity, Clarity, Style
An editor will make sure the message is conveyed jargon free in the simplest, yet most effective way for your audience while adding clarity and style to each piece that is produced.

Point A to Point B… And Beyond

The planning phase involves a thorough examination of your existing material and that of your competitors. A competitive analysis will uncover both best and worst practices, which can be extremely useful when mapping out the scope of the project.

An exchange of ideas happens at this point to ensure that critical information is not missed. Coordinating with your marketing and design teams happens and then continues throughout, as needed.

Effective planning will see a clear line begin to form between concept and delivery, with predictable touch points established throughout the life of the project. All parties involved will have a clear understanding of the project timeline and progress made towards successful completion.

Now sit back, re-focus on what you do best and leave the rest to Jennifer…

“I can truly say that Jennifer's experience, intellect, communication and exceptional project management skills helped us improve our client communications significantly.”

Melissa Breker

Director, Equity Club for 20/20 Properties Inc.