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Top 10 Reasons to Hire an Editor

1. Time Savings
An editor can quickly organize a communication piece for optimal flow and readability, freeing up your time to do what you do best.

2. Fresh Perspective
You could be too close to your product or service to see additional key benefits. A good editor will identify and then communicate these effectively.

3. Thinking Outside the Box
An editor can identify other words that can be used to describe your company and engage your audience.

4. A Quick Study
Getting up to speed quickly on virtually any subject is the hallmark of a good editor.

5. Good Listener
A good editor will do more listening than talking to pick up on key words, phrases and ideas that can then be captured in your content.

6. Targeting Your Audience
An editor will consistently communicate the key words and phrases that will attract and maintain the attention of your audience.

7. Removing that Sinking Feeling
You know that feeling you get when a mistake is noticed after the piece is printed or published to the web? An editor’s keen eye for detail can help take care of that!

8. Understanding Your Business
When an editor comes to truly understand your business, the creative possibilities are virtually endless.

9. Fact Checking
Calling the phone numbers, adding up the figures, checking permissions and sending test e-mail messages are all part of an editor's checklist of things to do – so you don’t have to.

10. Adding Simplicity, Clarity, Style
An editor will make sure the message is conveyed jargon free in the simplest, yet most effective way for your audience while adding clarity and style to each piece that is produced.

The Transformation is Nearly Complete

Your content is now delivered within the agreed upon timeframe – but only once the following key questions have been answered for both print and web-based copy.

Print Copy

Is the communication piece,

· Projecting a corporate image consistent with your other published material?

· Creating enough interest to generate a response?

· Easy to read and grammatically correct?

· Attractive to the eye?

Jennifer ensures that the flow and tone of the communication piece is optimal, while consistently and clearly delivering the intended message.

Web-Based Copy

Does the web copy,

· Have a clearly expressed purpose and concise message?

· Speak to your audience – not at them?

· Include strategically placed links to guide your audience through your web site?

· Offer enough variety and interest to keep your audience coming back?

Writing for the Web comes with a unique challenge – a web savvy audience that is just a click away from delving further into your website or leaving it. These questions provide a foundation to work from and will ultimately help optimize the amount of time your customers spend at your site.

Jennifer now needs to know what you think…

“Jennifer has done a great job. She has selected the most appropriate key terms for those pages she worked on and has done a fine job on developing keyword density and copy body. My partner was very impressed with the work Jennifer had done.”

Steve Lam

President, Spark Internet Marketing