Infinity Editing - creative roadmap - Editing, Writing and Project Coordination.

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Creative Roadmap

Visioning

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Top 10 Reasons to Hire an Editor

1. Time Savings
An editor can quickly organize a communication piece for optimal flow and readability, freeing up your time to do what you do best.

2. Fresh Perspective
You could be too close to your product or service to see additional key benefits. A good editor will identify and then communicate these effectively.

3. Thinking Outside the Box
An editor can identify other words that can be used to describe your company and engage your audience.

4. A Quick Study
Getting up to speed quickly on virtually any subject is the hallmark of a good editor.

5. Good Listener
A good editor will do more listening than talking to pick up on key words, phrases and ideas that can then be captured in your content.

6. Targeting Your Audience
An editor will consistently communicate the key words and phrases that will attract and maintain the attention of your audience.

7. Removing that Sinking Feeling
You know that feeling you get when a mistake is noticed after the piece is printed or published to the web? An editor’s keen eye for detail can help take care of that!

8. Understanding Your Business
When an editor comes to truly understand your business, the creative possibilities are virtually endless.

9. Fact Checking
Calling the phone numbers, adding up the figures, checking permissions and sending test e-mail messages are all part of an editor's checklist of things to do – so you don’t have to.

10. Adding Simplicity, Clarity, Style
An editor will make sure the message is conveyed jargon free in the simplest, yet most effective way for your audience while adding clarity and style to each piece that is produced.

Uncovering the Opportunities

Laying the groundwork creates an opportunity; an opportunity to tell your story through the marketing tools that suit your needs.

You’re bursting with ideas. You’re passionate about your vision. You also know that putting pen to paper isn’t the best use of your time. Jennifer will harness this passion to create compelling, well-crafted print and web-based copy that captures this vision while adding both depth and character to your business venture.

Infinity clients benefit from a combination of core editing and writing skills, and the key industry relationships needed to have the material designed and produced. If needed, Jennifer can offer the entire solution that suits your particular vision and budget. But, first things first…

"Jennifer has taken the time to understand our market and where we want to position ourselves while delivering the creativity we needed. Her work fit perfectly with our company goals and culture and she helped us figure out WHAT we wanted to say and how we wanted to say it. Her clear writing style and editorial eye helped us produce a high-quality website that exceeded expectations. I would definitely use her again and recommend her to others."

Andrew Schulhof

President, 20/20 Realty

www.2020realty.ca